Category Archives: Marketing

Crystal Pepsi back again






Some moves are more translucent than others. PepsiCo (NYSE:PEP) is bringing back Crystal Pepsi, the clear cola that was available only for a brief time more than two decades ago before being temporarily brought back late last year in a Pepsi Pass … Continue reading






Posted in Marketing | Leave a comment

Is banning unrealistic body images realistic?






Newswise — AMES, Iowa – The images are nearly impossible to avoid – stick-thin women and bulked-up men posing in magazines, on billboards and shared through social media. Many are featured in ads for any variety of products, but their … Continue reading






Posted in Human Behavior: Perception, Human Behavior: Perfectionism, Marketing | Leave a comment

6 ways your health suffers when you stop working out






With winters hounding us, there’s a big possibility that you’re skimping on workouts in favour of the cosy couch and garam gulaab jaamun. Just as a good training regimen builds you up, slacking on the workout habit can have the … Continue reading






Posted in Commercial Fitness Industry, Exercise: Benefits, Marketing | Comments Off on 6 ways your health suffers when you stop working out

6 ways marketers try to reach moms






Mom is the primary decision maker for most of her family’s purchases. Now, new research is giving us a better look into how the modern mom shops for her family. From how she is consuming information to where and what … Continue reading






Posted in Business, Human Behavior: Gender Differences, Marketing | Comments Off on 6 ways marketers try to reach moms

Your New Idea Is Worthless Unless You Know How to Sell It






The talk in your organization focuses relentlessly on generating innovative, disruptive ideas. So why is it that when you throw out a creative idea at a team meeting, you get the death stare instead of a gold star? You perturb … Continue reading






Posted in Business, Human Behavior: Conformity, Human Behavior: Creativity, Marketing | Comments Off on Your New Idea Is Worthless Unless You Know How to Sell It

Coke is Wrong: You Cannot Lose Weight with Exercise Alone: Scientific American Article






Don’t stress too much about cutting calories if you want to shed pounds—focus on getting more exercise. That’s the controversial message beverage giant Coca-Cola is backing in its new campaign to curb obesity. Coke is pushing this idea via a … Continue reading






Posted in Exercise: Benefits, Marketing, Nutrition: Marketing, Obesity | 1 Comment

Big Food Ain’t Stupid






Oreo Thins: less Oreo, same price: Oreo Thins contain the same creme-to-cookie ratio as classic Oreos, but a package of the newest Oreo variety contains less actual food. Nothing says “we’ve saturated our market” like a brand trying all kinds … Continue reading






Posted in Marketing, Nutrition: Labeling, Nutrition: Marketing, Obesity | Comments Off on Big Food Ain’t Stupid

‘Fitness’ foods may cause consumers to eat more and exercise less: American Marketing Association






Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study in the Journal of Marketing Research, such “fitness branding” encourages consumers to eat more … Continue reading






Posted in Marketing, Nutrition: Marketing | 2 Comments

Unplanned purchases: Why does that Snickers bar look better the longer you shop?






You go to the grocery store to buy a pound of ground beef and a can of tomato sauce. You walk out with the ground beef, the sauce, and a bag of chocolate-covered almonds, a silicon spatula, and the latest … Continue reading






Posted in Human Behavior: Impulse, Marketing | Comments Off on Unplanned purchases: Why does that Snickers bar look better the longer you shop?

Obese teens’ brains unusually susceptible to food commercials: Dartmouth study finds






HANOVER, N.H. — A Dartmouth study finds that TV food commercials disproportionately stimulate the brains of overweight teen-agers, including the regions that control pleasure, taste and — most surprisingly — the mouth, suggesting they mentally simulate unhealthy eating habits. The … Continue reading






Posted in Brain, Human Behavior: Impulse, Marketing, Nutrition: Marketing, Obesity, Pediatric Health: Teenagers | Comments Off on Obese teens’ brains unusually susceptible to food commercials: Dartmouth study finds

Bragging: Researchers find self-promotion often backfires: Carnegie Mellon University






PITTSBURGH-Bragging to coworkers about a recent promotion, or posting a photo of your brand new car on Facebook, may seem like harmless ways to share good news. However, a new study from City University London, Carnegie Mellon University and Bocconi … Continue reading






Posted in Human Behavior: Arrogance, Human Behavior: Egoism, Human Behavior: Humility, Human Behavior: Narcissism, Human Behavior: Self Esteem, Human Behavior: Vanity, Marketing | Comments Off on Bragging: Researchers find self-promotion often backfires: Carnegie Mellon University

Which health messages work? Experts prefer negative ones, but the public follows positive ones






Is it better to be positive or negative? Many of the most vivid public health appeals have been negative - “Smoking Kills” or “Drink, Drive, and Die” - but do these negative messages work when it comes to changing eating … Continue reading






Posted in Commercial Fitness Industry, Corporate Wellness, Human Behavior: Motivation, Human Behavior: Negativity, Marketing, Nutrition: Marketing | Comments Off on Which health messages work? Experts prefer negative ones, but the public follows positive ones

How Zumba become a global brand: Harvard Business Review






How do some brands manage to resonate so strongly with the public that they seem to get woven into the fibers of culture? How do their taglines become rallying cries for change (“Where’s the beef?”), their brand names become verbs … Continue reading






Posted in Commercial Fitness Industry, Marketing | Comments Off on How Zumba become a global brand: Harvard Business Review

The psychology behind Costco’s free samples






There’s no brand that’s as strongly associated with free samples as Costco. People have been known to tour the sample tables at Costco stores for a free lunch, acquired piecemeal. There are even personal-finance and food bloggers who’ve encouraged the … Continue reading






Posted in Human Behavior: Loyalty, Marketing, Nutrition: Marketing | Comments Off on The psychology behind Costco’s free samples

Does a woman have to be beautiful to be worth listening to?






This article in Communication and Critical/Cultural Studies examines the voice in TV advertising and its relation to visual image and gender.  Do advertising voiceovers affect consumer perceptions of gender?  Using quantitative and qualitative analysis, Pedelty & Kuecker test their hypotheses … Continue reading






Posted in Human Behavior: Bias, Human Behavior: Gender Differences, Marketing | Comments Off on Does a woman have to be beautiful to be worth listening to?

‘Drink responsibly’ messages in alcohol ads are a joke, promote products






Newswise — Alcohol industry magazine ads reminding consumers to “drink responsibly” or “enjoy in moderation” fail to convey basic public health information, according to a new study from the Johns Hopkins Bloomberg School of Public Health. A report on the … Continue reading






Posted in Alcohol, Alcoholism, Marketing | Comments Off on ‘Drink responsibly’ messages in alcohol ads are a joke, promote products

Top 5 communications blunders include Chick-fil-A, Carnival, Obama healthcare site






Newswise — Around this time of year, I like to think back on the many challenges that communicators and their companies faced and figure out who really missed the mark. While there will never be a shortage of blunders to … Continue reading






Posted in Marketing | Comments Off on Top 5 communications blunders include Chick-fil-A, Carnival, Obama healthcare site

Neuromarketing






Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often … Continue reading






Posted in Marketing | Comments Off on Neuromarketing

How to make customers feel good about doing what you want






Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from … Continue reading






Posted in Human Behavior: Ethics, Marketing | Comments Off on How to make customers feel good about doing what you want

LinkedIn numbers are questionable, given what’s going on in the Groups






We love LinkedIn. We have an individual account, and we use it, we think, judiciously. We also use it regularly to help friends who are looking for jobs, to find old friends, and to expand our network. We belong to … Continue reading






Posted in Human Behavior: Social Media, Marketing | Comments Off on LinkedIn numbers are questionable, given what’s going on in the Groups

Healthcare marketing now has its own awards program for North America, The Health Effies






NEW YORK-(BUSINESS WIRE)-The Effie Awards, which have honored marketing effectiveness since 1968, announced today their call for entries for the newly launched North American Health Effie Awards. The Health Effies will be dedicated to the analysis and celebration of effective … Continue reading






Posted in Health Care: Social Media, Marketing | Comments Off on Healthcare marketing now has its own awards program for North America, The Health Effies

Weight Watchers down, blames economy. What does it mean?






(Reuters) - Weight Watchers International Inc slashed its full-year profit forecast after its second-quarter sales were hurt by a drop in the number of people attending its meetings. More. Also…. NEW YORK, Aug. 1, 2012 /PRNewswire/ — Weight Watchers International, Inc. … Continue reading






Posted in Marketing | Comments Off on Weight Watchers down, blames economy. What does it mean?

Why Don Draper would not like today’s ads that target men






The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research from a University of Illinois marketing expert. Cele Otnes, a professor … Continue reading






Posted in Human Behavior, Human Behavior: Charisma, Human Behavior: Dignity, Human Behavior: Honesty, Human Behavior: Machismo, Human Behavior: Self Esteem, Marketing | Comments Off on Why Don Draper would not like today’s ads that target men

Physicists, yes, physicists, can predict success of movies at the box office






A group of Japanese scientists have surprised themselves by being able to predict the success or failure of blockbuster movies at the box office using a set of mathematical models. The researchers, publishing their study today, 15 June, in the … Continue reading






Posted in Human Behavior: Social Media, Marketing | Comments Off on Physicists, yes, physicists, can predict success of movies at the box office

Images of food lead to weight gain: new scientific evidence






Max Planck researchers have proven something scientifically for the first time that laypeople have always known: the mere sight of delicious food stimulates the appetite. A study on healthy young men has documented that the amount of the neurosecretory protein … Continue reading






Posted in Marketing, Nutrition, Nutrition: Appetite, Nutrition: Calorie Restriction, Nutrition: Dietitians, Nutrition: Diets, Obesity | Comments Off on Images of food lead to weight gain: new scientific evidence